Point Of The Story Meta Ads For People Who've Been Avoiding This Conversation with Alice Björkstrand
You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now!
If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced me that Meta ads aren't as scary as I've been pretending they are.
Alice breaks down everything I was too embarrassed to ask anyone else, and I absolutely used this episode as a free strategy session for my own ad plans. I have zero regrets.
TOPICS & TANGENTS
— Why you don't need to test your messaging organically before running ads
— How to target the right audience in Meta Ads Manager
— The $20/day beginner budget breakdown and what to expect from it
— Why is your cost per lead higher for a live workshop than a free download
— The word "tripwire" and why we both hate it
— The Meta Pixel: what it is, why you need it NOW, and how to set it up before you ever run a single ad
— Ad formats explained for people who have never opened Ads Manager in their lives
— The "enable flexible media" setting that makes your ads look deranged
— The case for a low-ticket offer between your freebie and your high-ticket thing
— Beverage vessels as a personality trait
POINT OF THE STORY
Start some ads.
Love you, mean it. 🖤
ALICE LINKS
— Follow Alice on Instagram and Threads
— Check out her website
— Subscribe to her newsletter
— Check out her course for meta ads, Flow
— Grab her plug and play funnel toolkit
— Alice’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— "I'm Cool But My About Page Isn't" workshop
— My newsletter strategy workshop
— Example of a “thank you” page on my website
— Resources to make sure your website and emails convert
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
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