Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.

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Episode Topics & Timestamps

00:00 Introduced through podcast, impactful book, recession-proof advice.

04:53 Initiated projects, and earned full-time employment success.

06:59 A proactive mindset leads to more opportunities.

11:15 Help businesses by addressing their key concerns.

13:51 Busy people dislike long videos; need efficiency.

18:59 Tim Ferriss leads workshops and gets direct feedback.

22:08 Expand ideas, stories, and transformation in the book.

24:12 Simon Siddig said: Tell stories with points.

28:56 Books are about long-term commitment and impact.

30:42 Book sales don't compare to equity earnings.

35:51 People interested in writing books should focus.

39:09 Target reader, build a personalized distribution list.

40:49 Focus on prescriptive nonfiction for business owners.

46:04 Ghostwriter disrupted author interviews, structure, and chapter content.

49:15 Authors recommend conversational writing for more engaging content.

Links Mentioned

charliehoehn.com

Clark Howard 09.12.17