Limited Supply S5 E6: Paid Social Strategies That Will Make or Break Your Business
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Sep 13, 2023 Learn about the key rules for running native ads and the individualized nature of paid social media strategies. Understand the importance of setting up a funnel to track metrics for successful Facebook ads. Discover effective strategies for comment moderation on Facebook ads and gaining social proof. Explore the significance of outsourcing creative work and building a brand through effective marketing strategies.
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Use CTR And CPM Heuristics To Spot Problems
- Use simple heuristic thresholds to spot creative or audience issues quickly.
- Nik: if prospecting CTR < 2% you have a creative problem, if CPM > $20 watch it, and CPM > $40 almost certainly indicates trouble.
Prioritize Facebook First Under $100k
- Prioritize channels by monthly ad spend and stage: focus mainly on Facebook under $100k monthly.
- Moiz Ali: if under ~$100k/month, concentrate on creative and Facebook; add small branded Google spend to defend search turf.
Moderate Ad Comments Like Paid Real Estate
- Moderate ad comments actively and treat ad comments as paid real estate you control.
- Moiz and Nik: respond, hide, ban, or delete; hire dedicated moderators and check comments multiple times per day when spending high amounts.