AI Snips
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Solve A Real Pain, Not A Want
- Solving a real pain makes a product far easier to sell than chasing wants.
- People buy solutions to problems because needs beat desires in urgency and clarity.
Research Deeply Then Describe The Pain
- Research your audience deeply using forums, blogs, emails, and community participation.
- Describe the pain in your sales copy so prospects immediately recognize you understand them.
Medicine Ads And Instagram Filters
- Chris uses allergy medicine commercials as a simple example of showing pain then relief.
- He also cites Instagram filters as software that solved a photo-quality desire for many users.