Join us this week as we dive into the world of breakaway roping with two remarkable women: my wife, Jackie Crawford, and Billie Bray, Chief Marketing Officer of Equibrand. Breakaway roping has undergone a thrilling surge in popularity over the past five years, and these two leading voices in the industry shed light on its incredible momentum.
We'll dissect the staggering membership numbers and explore the profound economic impact that both the sport and its contestants have within the Western industry. It's a conversation you won't want to miss.
