
Business Daily The economics of Indian cricket
Jul 9, 2019
Former Indian cricketer Deep Dasgupta, advertising firm owner Ramjit Ray, Uber South Asia head Pradeep Parameswaran, and others discuss the economic impact and cultural significance of cricket in India. The podcast explores the unequal sponsorship levels between men's and women's cricket, the rise of football as a challenger to cricket, the dominance of cricket in the Indian sports landscape, and the power of cricket sponsorship in the market, emphasizing the need for greater recognition and support for women's cricket.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Cultural Significance and Enthusiasm Surrounding Cricket in India
01:39 • 2min
Impact of World Cup on Indian Businesses and the Rise of Football
03:21 • 2min
Cricket Dominance in Indian Sports Landscape
05:16 • 4min
The Power and Potential of Cricket Sponsorship in India
08:50 • 9min
Gender Equality and Commercial Opportunities in Indian Cricket
17:44 • 2min
