The economics of Indian cricket
Business Daily
00:00
The Power and Potential of Cricket Sponsorship in India
Exploring the lucrative world of cricket sponsorship in India, this chapter delves into the ad value cricket, especially the IPL, offers compared to other entertainment avenues. It highlights the commercial significance of events like the World Cup, strategic sponsorships for companies like Nissan, and the risks and rewards of sponsoring sports teams. The conversation also addresses the disparities in attention and investment between men's and women's cricket, emphasizing the need for greater support and recognition for the women's game.
Play episode from 08:50
Transcript
