The Tim Ferriss Show

#441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila

57 snips
Jun 17, 2020
In this engaging discussion, John Paul DeJoria, a remarkable entrepreneur and philanthropist, shares his incredible journey from homelessness to co-founding iconic brands like Paul Mitchell and Patrón Tequila. He emphasizes the importance of mindset, fitness, and healthy living regardless of age. John also reveals his philosophy on wealth, prioritizing happiness and relationships over money. His insights on resilience, philanthropy, and creating a premium tequila legacy, especially amidst cheaper competitors, make for an inspiring listen.
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ANECDOTE

Landing the First Distributor

  • To land his first distributor, John Paul DeJoria secured 12 salon orders in advance, offering an exclusive deal for LA and Orange County.
  • He further negotiated a 5% discount for immediate payment on delivery.
ADVICE

Selling Premium Products

  • When selling a premium product, suggest it as a treat for a small upcharge.
  • Frame it as an affordable indulgence compared to their usual choice.
ANECDOTE

Faxes Over Email

  • John Paul DeJoria avoids email and computers, preferring faxes and personal communication.
  • This allows him to focus on important matters and avoid constant digital inundation.
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