Robert McKee On The Art of Story & Why Stories Matter

Voicing Change is a culmination of Rich Roll's eight-year journey of interviewing unique thinkers and visionaries on his acclaimed podcast. The book distills the collective wisdom from these conversations into thoughtful essays and first-person wisdom, focusing on themes of intentional living, life lessons, and enduring inspiration.

In 'The War of Art', Steven Pressfield identifies the internal force of 'Resistance' that hinders creative endeavors. The book is divided into three sections: 'Resistance: Defining the Enemy', 'Combating Resistance: Turning Pro', and a final section that discusses the role of the muses and the battle between the Self and the Ego. Pressfield provides practical advice on recognizing and overcoming resistance, emphasizing the importance of professionalism, discipline, and continuous work in achieving creative success.

In *Story*, Robert McKee provides a detailed and integrated explanation of the craft of writing for the screen. The book expands on the concepts he teaches in his highly regarded seminars, offering insights into the relationship between structure and character, and the underlying principles that make a story compelling. McKee draws from a wide range of sources, including Aristotle and classic films, to offer practical advice on storytelling that is applicable to screenwriters, novelists, playwrights, and non-fiction writers.

Finding Ultra recounts Rich Roll’s remarkable journey from an out-of-shape, mid-life couch potato to one of the world’s top ultrarunners. The book chronicles his battle with alcoholism, his transformation into an elite endurance athlete, and his adoption of a plant-based lifestyle. It includes his experiences in the elite Ultraman competition and the EPIC5, five Ironman-distance triathlons completed in less than a week on different Hawaiian islands. The revised and updated edition provides practical tools, practices, and strategies for optimal performance, longevity, and wellness, making it a guide for anyone seeking to transform their life through self-discovery and a healthier lifestyle.

Set during the Napoleonic Wars, 'War and Peace' follows the lives of several Russian aristocratic families, including the Bezukhovs, the Rostovs, and the Bolkonskys. The novel spans from 1805 to 1820 and is known for its realistic detail and psychological analysis. It explores the impact of Napoleon's invasion of Russia on the characters and society, delving into themes of love, family, war, and personal growth. The novel includes historical events such as the Battle of Austerlitz, the Treaties of Tilsit, and the French invasion of Russia, intertwining historical and fictional elements.

In 'Lord of the Flies', William Golding tells the story of a group of British schoolboys who are stranded on a deserted island after their plane crashes. The novel follows their attempts to govern themselves and the gradual descent into chaos and savagery. The story is an allegory that explores themes of human nature, morality, leadership, and the fragility of civilization. Key characters include Ralph, who represents order and democracy; Jack, who symbolizes power and violence; and Piggy, the voice of reason. The novel highlights the tension between the desire for civilization and the primal savagery that lies beneath the surface of human society.

Storynomics explores how storytelling can be used to drive business success by creating compelling marketing campaigns and engaging brand narratives. The book provides insights into the eight essential elements of storytelling and how they can be applied to business strategies. McKee and Gerace offer case studies from leading brands that have successfully transformed their marketing approaches using storytelling.