POWERS The Most Powerful Land Broker in North Texas with Rex Glendenning (# 414)
22 snips
May 12, 2026 
Rex Glendenning, fourth-generation land broker and founder of REX Real Estate, known as the 'King of Dirt' in North Texas. He recounts brokering massive land deals, the public-private plan that brought the Cowboys to Frisco, and why he always reinvests in dirt. He explains why cities grow north, the power of small-town decision-making for big projects, and his long-term timing on market cycles.
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Morning Rituals That Built Family Trust
- Rex described waking his kids at 4–5am with the car warmed, a bottle of water, and a silent note to avoid a morning speech.
- He cooked breakfast and ran baths after events, saying those small rituals made kids feel loved and are memorable years later.
Full Service Brokers Earn Their 6 Percent
- Rex emphasizes full‑service brokerage earns higher commissions because it includes title, ag‑exemptions, entitlements and long pursuit work.
- He contrasts order‑taking brokers (low fee) with brokers who deliver entitlements and public deals that materially raise value.
Every City Grows North As A Land Thesis
- Rex's rule: every American city grows north, a pattern he treats as a foundational land thesis.
- He credits geographic, historical trends and used this northward bias to position land purchases along Preston Road and the Tollway.