Business Casual

My 2026 SEO Strategy

Nov 8, 2025
Get ready for a deep dive into an intriguing 2026 SEO strategy! Discover why SEO remains crucial as Matt emphasizes the need for quality content in a world driven by AI. He shares insights on using genuine photos and natural language to engage readers. Learn how to capture expert voices and leverage unique data from customer surveys. Matt reveals a structured approach to content organization and keyword research while stressing the importance of publishing high-quality articles consistently. Tune in for practical tips that go beyond the ordinary!
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ADVICE

Use AI For Outlines, Humans For Voice

  • Use AI to generate outlines and scaffolding, but fill content with human natural language and experience.
  • Record expert answers (e.g., with Whisperflow) and convert speech into polished written sections.
INSIGHT

Non-Obvious Tips Win Attention

  • Non-obvious tips come from solving problems outside industry norms and offering practical workflows.
  • These unique angles make content distinct from AI-regurgitated, common answers.
ADVICE

Survey Customers For Original Data

  • Run targeted customer surveys tied to seasonal topics to collect original data for articles.
  • Publish specific findings (e.g., when people close pools) and use charts to attract citations and journalist interest.
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