Leadership Powered by Common Sense The Book PUBLISHING Expert: ‘Why 99% Never Become Authors!’ | Ep 417
6 snips
Aug 21, 2025 Jonathan Loudermilk, Founder/CEO of a publishing service who helps entrepreneurs become bestselling authors. He explains why authorship separates you in business. He shares category strategy after a failed launch. He outlines recording-first workflows, one-hour-per-week writing, and practical chapter and timing tips. He warns about AI risks and how to use a book as a business tool rather than a royalty lottery.
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Publisher Misstep Led To Wife's Self-Publish Win
- Jonathan paid a publisher to produce his first book but missed bestseller despite selling 500 copies on launch day.
- His wife self-published later, hit bestseller within four months with a smaller audience after she optimized category selection and strategy.
Mastermind Exposure Sparked Publishing Pivot
- Jonathan saw multiple mastermind peers become published and change their businesses, which convinced him to hire a publisher and write Groom for Greatness.
- After experiencing poor service from his publisher, he pivoted to help others and later built a publishing company focused on author experience and bestseller success.
Start With Book Purpose Then Map Chapters
- Get clarity on the book's end goal first so structure, tone, and chapters serve that purpose.
- Create a chapter map listing the principle and a story per chapter, then use a developmental editor or ghostwriter to shape voice and flow.
