The Marketing Millennials 322 - How to Market AI Properly with Kylee Peña, Product Marketing Manager at Adobe
May 2, 2025
Kylee Peña, Product Marketing Manager at Adobe, is on a mission to seamlessly integrate AI into creative tools like Premiere and Photoshop. She highlights the importance of clear communication and real demos to manage expectations around AI features. The discussion dives into how emotional storytelling can resonate with audiences, making AI less intimidating. Kylee also emphasizes the need for transparency and user feedback during product development and reveals how building trust is essential for marketers navigating AI in the creative space.
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Steady Focus Amid Rapid AI Change
- Maintain regular communication and update feedback loops continuously as AI evolves rapidly.
- Stay focused on core problems and avoid chasing every new AI breakthrough.
Transparent AI Builds Creative Trust
- Adobe emphasizes transparent AI trained only on licensed or public domain content.
- Content Authenticity Initiative labels AI content provenance to build trust and commercial safety.
Unified Internal Buy-In Process
- Build internal alignment early with cross-functional teams through unified readiness and messaging meetings.
- Present holistic product and marketing readiness status to leadership for collective go/no-go decisions.