The Marketing Millennials

111 - How to Write Copy That Sticks, With Dakota Robertson

Sep 27, 2022
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INSIGHT

Twitter Ghostwriting Is Compressed Copywriting

  • Ghostwriting on Twitter is basically copywriting: you must capture attention, build interest, and keep engagement with open loops.
  • Twitter's 280-character limit forces writers to be direct, succinct, and cut fluff for instant feedback on what works.
ADVICE

Make Voice By Capturing Their Story

  • Capture a client's voice by nailing their story during interviews and sprinkle in personal phrases, rather than imitating tone superficially.
  • Use the client's real stories and small verbal quirks to make ghostwritten posts feel authentic.
ADVICE

Favor Simplicity Over Big Words

  • Write as simply as possible and avoid vocabulary that forces readers to pull out a dictionary.
  • Use simple words and shorter sentences most of the time to spread ideas and test your own understanding.
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