Gartner ThinkCast A World Without Truth: Building TrustOps for the AI Era
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Feb 24, 2026 Dave Aron, Gartner Distinguished VP Analyst and Research Fellow focused on disinformation and digital trust. He explores why disinformation has become an enterprise risk, how AI and deepfakes accelerate industrial campaigns, and why cybersecurity alone is insufficient. He outlines TrustOps, the need for cross-functional Trust Councils, content provenance tools, and urgent 90‑day actions leaders should take.
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Disinformation As A Meta Strategic Risk
- Disinformation is a meta risk that prevents progress across domains by making truth uncertain.
- Dave Aron frames it as a strategic threat affecting decisions on climate, vaccines, logistics, and estimates a ~$1 trillion global cost.
Three Types Of Harmful Information
- Aron distinguishes misinformation (accidental), disinformation (deliberate), and malinformation (true facts used out of context).
- He gives the methylcellulose example where technically true claims about plant burgers became misleading by omission.
Digital Accelerants Making Disinformation Potent
- Four accelerants fuel modern disinformation: deepfakes, agentic AI with global reach, mass-customized narratives, and advanced behavioral science.
- Mass customization lets attackers tailor billions of slightly different messages to individual data profiles.
