Disinformation isn't just a societal problem anymore — it's an enterprise risk with real operational, financial and reputational consequences. And as AI supercharges the volume, speed and precision of misleading content, leaders are suddenly facing a new kind of threat: one that can't be contained by traditional cybersecurity alone.
Distinguished VP Analyst and Gartner Fellow Dave Aron joins us to unpack why organizations must prepare for a "world without truth" — and why building an enterprise-wide discipline called TrustOps is the next essential capability for leaders across the C-suite.
You'll learn:
- Why disinformation is exploding into a trillion‑dollar risk
- How industrial disinformation works
- Why cybersecurity can't handle modern misinformation
- The top 90‑day moves leaders must make to protect brand trust
- How a Trust Council becomes your frontline defense
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