The Rundown: The Ultimate Podcast for Sports Event Presentation Robert Alberino, Award-Winning Director
Dec 14, 2020
Rob Alberino, award-winning director and sports content creator with 25+ years at NFL Films and NFL teams. He talks storytelling origins, how to find and shape story ideas, building characters, earning trust for real access, the editor’s role in turning footage into emotion, and the rhythm and workflow that keep great content flowing.
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Earn Trust To Unlock Access From Players And Fans
- Build trust to get players and fans to participate; promise to make them look good and deliver long-term value like keepsakes.
- Rob gave players Emmy statues and promised family heirloom content to secure cooperation and access.
Permission To Fail Accelerates Creative Risk
- Encouraging failure fuels creativity; Gideon Yu told Rob to 'fail often' so the team would take shots and innovate without fear.
- That permission shifted Rob's approach toward risk, experimentation and backing creative teams.
Let Editors Make The Story Come Alive
- Treat editing as where the story is truly made and rely on skilled editors to shape emotion with cuts and music.
- Rob uses editors as ego checks and credits them for transforming raw footage into the finished narrative.
