Rob's Career Path and NFL Films Origin

In this episode, Don has a conversation with Rob Alberino who shares his approach to achieving award-winning content. During their discussion, a variety of storytelling topics are covered including how to generate initial concepts for stories, ingredients of a great story, workflow during the creative process, importance of developing characters, how to get players and fans to participate and achieve desired results, the impact a great editor has on storytelling, advice on developing one's storytelling ability, and much more!