In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.
Dave and Sean cover:
- How to build alignment between sales, marketing, and ops
- Why early-stage companies must align operational complexity with their growth maturity
- How continuous planning helps marketing and ops teams stay agile as business challenges come up
Timestamps
- (00:00) - - Intro to Sean
- (07:38) - - Going From Founder Led Sales to Having A Professional GTM
- (10:19) - - How Ops Bridges Business Goals
- (14:09) - - How To Align Sales, Marketing, and Operations
- (18:18) - - Why You Need A Clear Marketing Strategy
- (20:44) - - How To Build A Partnership Between Marketing and Operations
- (27:08) - - Guidelines For Long Term vs Short Term Budgeting And Planning
- (32:32) - - Marketing's Role At The Bottom Of The Funnel
- (37:27) - - How To Get “Hand-raisers” For Your Product In The Customer Journey
- (41:19) - - Do Engaged Accounts Measure The Success Of Marketing?
- (43:09) - - Sean’s Podcast ROI
- (45:25) - - AI Use Cases In Ops
- (50:27) - - How To Hire A Good Ops Person
- (53:55) - - Closing Remarks
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
The Dave Gerhardt Show (from Exit Five) 