Marketing School - Digital Marketing and Online Marketing Tips AI SDRs & New Pricing Models Might Destroy Outbound Sales
Nov 8, 2024
Explore the rise of AI-driven sales reps revolutionizing outbound marketing. Learn how new pricing models, particularly usage-based pricing, are reshaping the SaaS landscape. Dive into the implications for customer service quality and concerns about spam in this evolving industry. Discover the advantages of joining the Agency Owners Association for agency growth. This discussion paints a vivid picture of the future sales landscape in an AI-centric world.
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Runway's AI SDR Experiment
- Runway built AI SDRs that cost ~$10,000/month and generated significantly more pipeline without hiring more people.
- Eric Siu highlights this as a concrete example of AI replacing routine prospecting work.
AI Shifts Pricing To Usage Models
- AI pricing models are shifting from per-seat subscriptions to usage-based charges like per-resolved-ticket or per-task pricing.
- Eric Siu expects more pricing innovation and efficiency as AI workers scale.
Scaling Creates Malicious Outbound Risk
- AI will enable massive scaling of outbound activities, which invites malicious overuse and spam-like behavior.
- Neil Patel warns this will reduce channel effectiveness unless defensive solutions appear.