Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business SPS 171: How To Write Useful Books That Help Readers & Sell Well with Rob Fitzpatrick
8 snips
Aug 17, 2022 AI Snips
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Humble Origins Of A Niche Hit
- Rob Fitzpatrick wrote The Mom Test during a solitary week in a cabin after a failed startup and long experience with customer conversations.
- He expected it to help one person like him but it went on to sell ~100k copies and teach at top universities.
Design For A Recommendation Loop
- Write books that solve a sharply verbalized problem so readers will recommend them to others.
- Aim for a book that can grow through word-of-mouth rather than short-lived PR spikes.
Deliver The Promise Fast
- Promise the solution on the cover and deliver it quickly in the book's opening so readers gain goodwill.
- Avoid dating the book with temporary tech or trends to preserve long-term value.