Beyond Copy: How To Use AI to Build GTM Systems That Scale

Oct 13, 2025

Dan Guenet, a GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps, discuss transforming AI theory into practical workflows for marketers. They explore how to bridge the gap between AI hype and execution, revealing secrets to automate webinar production and analyze sales transcripts for actionable insights. Dan highlights tools like Clay and Zapier for creating scalable systems, while Eoin emphasizes the importance of refreshing SEO content to enhance AI search performance. Together, they share how to start small and iterate for success.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Authority From Original Research

Original research and internal opinions drive content that AI search rewards.
Combining qualitative sales insights and quantitative gaps finds high-value content topics.

ADVICE

Turn Calls Into Topic Ideas

Analyze recent sales transcripts (e.g., last 90 days) to surface topical content gaps.
Feed transcripts plus brand context into models to generate prioritized content briefs.

ADVICE

Deliver Actionable Briefs

Produce concise outputs for content teams: questions, persona mapping, variations, and objections.
Give content leads a prioritized list they can act on immediately.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement.

Dave, Dan, and Eoin cover:

How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidth
The frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AI
Why marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflows

Together, they break down the exact tools, prompts, and processes they’re using to turn AI from theory into impact across B2B marketing teams.

Timestamps

(00:00) - – Intro
(03:15) - – The gap between AI hype and real execution
(07:15) - – Dan’s background and how GTM Engineering came to life
(10:15) - – Building repeatable webinar systems with Clay
(14:15) - – How to scale content and events without burning bandwidth
(19:15) - – Eoin’s content creation workflow using AirOps
(24:15) - – Turning sales transcripts into actionable GTM insights
(34:36) - – Using Zapier Agents to automate product marketing tasks
(42:36) - – Refreshing SEO content with AI for better performance
(50:36) - – Where AI fits in your team and how to start small

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more