Voices of VR #1698: Immersive Exhibition Lessons Learned from Undershed’s First Year with Amy Rose
Dec 7, 2025
In this engaging conversation, Amy Rose, Curator at Undershed and former artist from Anagram, shares insights from the gallery's inaugural year. She discusses the creative layout designed to welcome visitors and her extensive research shaping the gallery's spirit. Amy emphasizes the concept of 'liveness,' inviting audience memories into immersive experiences, and the importance of gentle debriefs post-exhibition. She also highlights the role of participation in exploration and building community through experiential art.
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Seed Shows Locally Before Press
- Prioritize local word-of-mouth and community relevance over chasing big national reviews.
- Nurture early visitors and gather immediate feedback to generate organic buzz that attracts press later.
Create A Film-Like Sense Of Depth
- The gallery should aim to give the same depth a feature film offers, through single works or curated combinations.
- You can craft a beginning, middle and end around non-linear or looped pieces via venue-led experience design.
Label Forms, Lead With Ideas
- Define and communicate forms (VR narrative, projection, multi-screen) so venues and audiences know what to expect.
- Lead with the big idea for each show, then explain the form in simple buckets to reduce friction.
