Marketing Speak® 524. Stop Setting 5 Year Goals with Todd Herman
Oct 22, 2025
Todd Herman, author of The Alter Ego Effect and high-performance coach, shares groundbreaking strategies for entrepreneurs to boost productivity. He argues that focusing on one 90-day goal, rather than spreading efforts thin across multiple projects, can lead to better achievements. Todd discusses the importance of clarity in calendars and how theme days can create momentum. He emphasizes the need for fully finishing tasks before starting new ones, fixing meeting inefficiencies, and utilizing meditation to enhance focus and flow.
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Make Projects Accountable
- Turn projects into goals by adding accountability and measurable impact (e.g., revenue targets).
- Use who, what, when, and where to break projects into executable tasks.
Stop Context Switching
- Avoid frequent context switching; it costs roughly 20% of your workday.
- Batch related work and limit concurrent goals to reclaim time and focus.
Use The OPP Framework
- Use the OPP framework: Outcome at the top, Performance/projects in the middle, Process at the base.
- Milestone projects into two-week or custom sprints to align daily tasks with the 90-day outcome.
