The Informed Board

As AI Evolves, So Must Board Oversight

Feb 25, 2026
Don Vieira, Skadden tech policy lead advising on AI governance and regulation. Sumaiya Balbale, Shake Shack director with e-commerce and digital marketing expertise. They discuss why boards must address AI’s business impact, how Shake Shack uses AI for forecasting and guest experience, the roles of audit and nom/gov committees in AI oversight, and practical steps for directors to build AI fluency and protect confidentiality.
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INSIGHT

AI Is Embedded Across Business Strategy

  • AI is a pervasive strategic tool not a one-off project for business model evolution.
  • Sumaiya Balbale explains Shake Shack uses AI across forecasting, inventory and customer flow to improve experience and operational efficiency.
ANECDOTE

Shake Shack Uses AI To Predict Demand And Staffing

  • Shake Shack uses AI to predict customer flows and adapt staffing to improve guest experience.
  • Sumaiya Balbale cites examples like forecasting demand from weather and traffic to avoid lost revenue and manage margins.
ADVICE

Board Members Should Build Practical AI Literacy

  • Learn AI basics and where the company uses it so you can oversee associated risks and regulations.
  • Don Vieira recommends getting expert briefings and mapping AI usage to regulated activities and operational areas of the business.
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