The Business of Creators How Whatnot Is Turning Creators Into Million-Dollar Sellers
May 10, 2025
28:55
In the latest episode Ian talks with Tom Verrilli, Chief Product Officer at Whatnot, about how live shopping is reshaping the way products are sold online. From collectibles to luxury handbags, Whatnot is empowering creators and small businesses to turn passion into profit — all through the power of live, interactive video.
They discuss:
- How Whatnot blends e-commerce with live video to create trust and community
- Why the “mall experience” is making a digital comeback
- Key monetization models for sellers on Whatnot (auctions, flash sales, fixed-price)
- How creators turn taste and curation into full-time income
- Why live shopping is booming in the West after success in Asia
- The future of live e-commerce and Whatnot’s vision for global growth
Key Takeaways:
- Discover how live shopping is creating new revenue streams for creators and sellers
- Learn what makes a top-performing seller on Whatnot — from product curation to on-screen charisma
- Understand why trust and interactivity are reshaping e-commerce experiences
- Get inspired by real examples of creators turning niche passions into full-time businesses
- Find out why the US is catching up to Asia in the live commerce space and what that means for you
Listen to learn actionable strategies to grow your creator business, and don't forget to subscribe to the channel for more insights on the business of creators!