252. How to Build a Business That Lasts with Carrie Kerpen

What if the “safe” choice—a steady paycheck, a traditional career path, playing small—was actually holding you back from building the business you’ve always dreamed of? In today’s episode, I sat down with Carrie Kerpen—entrepreneur, author, and founder of the Whisper Group—who built and sold an eight-figure company and now helps women transform their businesses into valuable, sellable assets. We get into how financial fear and freedom shaped her entrepreneurial journey, why most of us never feel “ready” to start, and the key shifts you can make to build a business that not only survives but thrives. If you’ve ever wondered how to create a business that lasts, this conversation is your blueprint.

Carrie’s links:

Website: https://www.wearethewhispergroup.com/
Book: https://www.wearethewhispergroup.com/the-whisper-way-book
Instagram: https://www.instagram.com/carriekerpen/?hl=en
Find out how much your business is worth: http://whispercalculator.com 

To get more resources including any freebies mentioned in this episode, head to https://herfirst100k.com/ffpod

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