Agency #87 - How to Work Smarter, Not Harder with AI | Marissa Kos
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Aug 28, 2025 In this insightful discussion, Marissa Kos, a futurist and AI opinion leader, delves into the transformative power of AI for businesses. She debunks common myths that hinder AI adoption and emphasizes the need for tailored automation systems. Marissa also highlights how AI can reshape company culture and enhance scalability. Furthermore, she urges companies to focus on practical AI benefits rather than getting lost in the race for innovation, ensuring a smoother path to integrating AI into daily operations.
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People Still Watch People
- AI content will proliferate but humans remain the main draw because audiences crave real people.
- Oversaturation will push demand toward creators who are genuinely entertaining and personal.
Race Noise Undermines Trust
- The competitive AI race creates noise and fear that often overshadows meaningful progress.
- Transparency about guardrails and training would build trust more than marketing hype.
Coach Before Building Agents
- Coach teams in AI literacy before building agentic systems so they can define what should be automated.
- Prioritize human expertise in automation design to preserve value and context.