Agency
Dain Walker
In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.
Episodes
Mentioned books
Mar 27, 2026 • 1h 52min
#115 - Your Audience Doesn't Want Your Ads Anymore | Nathan Perdriau
Nathan Perdriau, founder and CEO of rivyl who builds content and performance teams. He argues creative volume is replacing old ad tactics. He warns AI UGC will commoditize content and outlines the Trust Stack: certainty, credibility, connection. He shares a high-volume organic playbook, the 4% creative rule, and why polarizing, niche brand work wins now.
Mar 20, 2026 • 1h 27min
#114 - How To Radically Change A 133-Year-Old Legacy Brand Without Destroying It | Michael Breckler
Michael Breckler, CEO who rescued his 133-year family shoe business, shares the high-stakes turnaround he led. He talks ruthless cuts to stores and SKUs, a full rebrand amid debt, and doubling down on ecommerce. He also reveals personal collapse, radical accountability tactics like a cemetery meditation, and how obsession can be redirected into recovery and leadership.
Mar 13, 2026 • 1h 46min
#113 - The New SEO Blueprint: Ranking In The Era Of AI Search | Harry Sanders
Harry Sanders, founder of StudioHawk and scaling expert in SEO and digital PR, shares the new playbook for visibility in an AI-first web. He contrasts old search with AI asking, explains why topical authority and unique data matter, and outlines a practical 3-part ranking framework plus a PR-driven RAIDS approach. Short, tactical, and future-focused insights on converting AI referrals into revenue.
Mar 6, 2026 • 1h 52min
#112 - The Uncomfortable Reality Of Building An Empire | Marc Hermann
Marc Hermann, co-founder and CEO of Everlab, turned personal tragedy into a mission to detect silent health risks early. He discusses rebuilding healthcare toward prevention, consolidating messy health data, and balancing clinical rigor with consumer-friendly care. He also talks startup realities: escaping prototype hell, hiring for high output, and why speed, accountability, and prudent capital matter.
Feb 27, 2026 • 2h 13min
#111 - Steal these Frameworks that Billionaires Obsess Over | Nathan Chan
Nathan Chan, founder and CEO of Foundr who scaled a magazine into a global platform, shares nine high-leverage frameworks. He breaks down leadership, hiring A-players, and the Broken Window idea of culture. Learn his Gatekeeper Protocol for access, how to weaponize adversity with reflection, and a 3-part matrix to cure shiny-object syndrome.
Feb 20, 2026 • 1h 43min
#110 - An Exceptional Entrepreneurship Playbook | Jack Delosa
Jack Delosa, entrepreneur who built The Entourage and scaled multiple businesses, shares intense stories of rescuing a company from massive debt and rewiring leadership. He explores why entrepreneurship can start as a trauma response. Short, punchy takes cover pricing for instant cash, deep-work routines, extreme ownership, and why personal energy is the business’s biggest asset.
17 snips
Feb 13, 2026 • 2h 1min
#109 - Debunking Myths About Your Brain From A Harvard Scientist | Tessa Forshaw
Tessa Forshaw, a cognitive scientist who studies how adults learn and innovate, debunks common brain myths and reframes creativity as a trainable skill. She explains why brains resist new ideas, the aerodynamics of creativity (lift, gravity, thrust), and how metacognition, diverse teams, and T-shaped people boost innovation. Practical practices and AI’s impact on creative skill are also explored.
41 snips
Feb 6, 2026 • 2h 29min
#108 - The New Operating System For Building A Media Empire | Sam Gaudet
Sam Gaudet, creative director and media architect who scaled Dan Martell’s brand from 10k to millions. He breaks down content as a manufacturing system. Learn about frameworks like H.E.I.L., the Lake Method for distribution, creating “artifacts” to scale taste, and the five M’s operating rhythm for repeatable growth.
37 snips
Jan 30, 2026 • 1h 32min
#107 - The New Media Era: The Shift To Personal Branding | Dan Martell & Taki Moore
Dan Martell, SaaS entrepreneur and investor who built a huge content machine, and Taki Moore, coach and strategist who helps coaches scale with systems, dismantle the old corporate playbook. They discuss the rise of founder-led media, treating content as an owned asset, building creative teams, short vs long form strategies, packaging and testing hooks, and the psychology of influence and trust.
Jan 23, 2026 • 2h 23min
#106 - The Content Strategy Mistakes That Are Costing You | James Smith
James Smith, unapologetic fitness coach and creator known for blunt, evidence-based takes. He breaks down why brutal honesty and authentic identity beat polish. He talks virality engineering, when views matter versus conversions, and the daily reps behind real influence. He also covers monetisation without killing the magic and why founders must own their personal brand.
