The Bossticks

Rea Ann Silva Built A Multi Million Dollar Business As A Broke Mom, These Are Her Secrets

Aug 12, 2021
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ANECDOTE

Creation of Beautyblender Sponge

  • Rea Ann Silva was a single mother and makeup artist who created the Beautyblender while working on the TV show "Girlfriends".
  • She developed the sponge out of necessity for flawless makeup application under high definition filming conditions.
INSIGHT

Design and Function Innovation

  • The beautyblender's egg shape was designed to eliminate harsh edges and provide a seamless makeup application.
  • Using a damp sponge pushes makeup onto the skin rather than absorbing it, enhancing flawless coverage.
ANECDOTE

Overcoming Manufacturing Rejection

  • Rea Ann faced initial rejection from a manufacturer who had 300 patents but didn't see the value in her design.
  • Persistence and a key product development contact led to collaboration and eventually manufacturing the Beautyblender.
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