
The Bossticks Rea Ann Silva Built A Multi Million Dollar Business As A Broke Mom, These Are Her Secrets
Aug 12, 2021
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Creation of Beautyblender Sponge
- Rea Ann Silva was a single mother and makeup artist who created the Beautyblender while working on the TV show "Girlfriends".
- She developed the sponge out of necessity for flawless makeup application under high definition filming conditions.
Design and Function Innovation
- The beautyblender's egg shape was designed to eliminate harsh edges and provide a seamless makeup application.
- Using a damp sponge pushes makeup onto the skin rather than absorbing it, enhancing flawless coverage.
Overcoming Manufacturing Rejection
- Rea Ann faced initial rejection from a manufacturer who had 300 patents but didn't see the value in her design.
- Persistence and a key product development contact led to collaboration and eventually manufacturing the Beautyblender.
