Do you shy away from marketing and metrics, or have trouble figuring out more of your ideal clients? If so, this conversation will give you just the boost you need!

Join me and longtime friendtor Pamela Slim (the one who gave me the courage and encouragement to leave my comfy corporate life back in 2011) as we discuss shifting out of empire culture toward ecosystem culture, identifying watering holes for your ideal community members, working with “PB&J partners,” being the weirdo in the room, and prioritizing outreach even if you’re introverted.

More About Pam: Pamela Slim is an award-winning author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation, Body of Work, and The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You, and TEDx speaker on Finding Purpose in the New World of Work. She also hosts The Widest Net podcast where she shares the many ways entrepreneurs and small business owners can build a thriving business.

🌟3 Key Takeaways:

Empire culture vs. ecosystem culture: Focus on creating an environment of amazing, related services to help your ideal client solve their problem/s.
Brainstorm a list of Tiny Marketing Actions: “Small daily marketing actions, delivered consistently over a long period of time, to build your brand, your business, and your bank account.”
Don’t be afraid to be the weirdo in the room: “Instead of clustering with the same group of friends who all promote each other's stuff for years on end in a tightly controlled environment with rigid rules for participation...look for places where [you] can learn as much as [you] can from customers who have problems that interest [you].”

📝Permission: Drop the socialization that tells you that you should be in a different place than you are, doing more, feeling guilty for what you haven’t done; the shame that builds up around making a plan and falling off course. Release and drop anything you didn’t do and look forward.

✅Do (or Delegate) This Next: Make a list of three possible PB&J partners—ones that offer highly complementary services to your ideal customers. Bonus: Send a love note to someone whose work you admire!

📘Books Mentioned:

🔗Resources Mentioned:

Pam on the web, LinkedIn, Twitter, Facebook
Pam’s Podcast: The Widest Net
Ted Talk: Finding Purpose in the New World of Work
Article: Are You Squeezing Through the Eye of a Needle?

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