Blamo! PATREON PREVIEW - Die, Workwear! - How to Work With a Tailor
Mar 19, 2026
Tim Marvin, a former politics and marketing pro turned Tailor's Keep team member, and Darren Hahn, longtime San Francisco fashion retail GM, chat tailoring tradecraft. They discuss clients bringing AI images to fittings. They explore how real-time ChatGPT checks, house style versus trends, and shop etiquette reshape bespoke and client interactions.
AI Snips
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Episode notes
Client Consulting ChatGPT During A Fitting
- A client used ChatGPT in real time during a fitting to confirm choices.
- Darren described the customer nodding, typing cloth and lapel details into the chat to verify the tailor's advice, which felt jarring to the team.
AI Risks Homogenizing Tailoring House Style
- AI can flatten house style by pushing clients toward homogenized internet answers.
- Darren worries AI encourages fear of failure and erases the tailor's craft choices that result from iterative adjustments.
The Internet Cut Originates Online Not Regionally
- The 'internet cut' emerges from online aggregation rather than a single region's tradition.
- Jeremy notes it mixes Florentine and Neapolitan influences into a soft-shouldered, slightly extended, straight-lapel look born online.