The Dave Gerhardt Show (from Exit Five) #149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader
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Jun 13, 2024 Experienced marketing leader Dave shares 16 lessons for new marketing leaders, from forgetting acronyms to spending the budget wisely. He emphasizes strategic storytelling, mastering internal communication, and partnering with finance and ops. Dave advises making hiring a priority, creating momentum through individual initiatives, and getting comfortable making bold bets. He stresses the importance of alignment with sales, understanding the CEO's priorities, and prioritizing data-driven decisions.
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Short & Long-Term
- Think both short-term and long-term.
- Dedicate resources to testing new channels to avoid scrambling later.
Avoid Incrementalism
- Push your marketing team beyond incremental improvements.
- Take big swings and experiment with new channels and segments.
Compelling Offers
- Create compelling middle-of-funnel offers.
- Address the selfish benefits and value proposition for your ideal customers.