The Fold The story of a long, strange decade in media + has the BSA fixed trust in news?
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Nov 10, 2025 Join Anna Rawhiti-Connell, Head of Audience at The Spinoff, as she delves into the changing landscape of children's media in New Zealand. Discover how YouTube's dominance has overshadowed traditional TV and learn about the struggles local content faces in terms of discoverability. The conversation also tackles the Broadcasting Standards Authority's research on trust in news, revealing generational divides in media consumption. Anna highlights how trust varies based on content type and age, painting a nuanced picture of modern news engagement.
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Gaming Is Core, Not Peripheral
- Gaming is a major part of young people's media: 39% for mid cohort and 55% for 12–14 year olds.
- Gaming ties into livestreams, creators and social activity, making it central to attention, not peripheral.
Local Content Loses On Discoverability
- Discoverability and scale are the main barriers for local content on global platforms.
- New Zealand creators lack algorithmic advantage because global creators start with far larger audiences.
Smart TVs Shift Defaults To Streaming
- Smart TV penetration rose from 22% to 82%, shifting default viewing from linear to streaming.
- Device interfaces now nudge users toward streaming and away from linear channels.