

The Fold
The Spinoff
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
Episodes
Mentioned books

Apr 1, 2026 • 29min
The BSA chooses to face its existential dilemma head on
After six months of careful deliberation, and six years after it first floated the idea, the broadcasting standards authority decided that it definitively does have jurisdiction over platforms like The Platform. This set off a firestorm stretching across politics, law and media, with the regulator having the temerity to suggest that one, relatively tiny corner of the internet was within its bounds. In a reversal of typical roles, Toby Manhire hosts Duncan Greive to break down this story, at once arcane and enormous. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 30, 2026 • 39min
First t-shirts, then podcasts, now the world: the story of YOUKNOW
Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated the trick in a whole new paradigm, launching The Morning Shift as a daily podcast to overnight success. He joins Duncan Greive on The Fold to talk about the challenges of running these two businesses, what made each click – and why the future of the media side is aiming global. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 23, 2026 • 44min
The Spotify paradox: why hundreds of fans can beat millions of streams
Joel Gouveia is a music supervisor, artist manager and booking agent, with a Substack. Earlier this year he wrote a series of posts, each more successful than the last, which drilled into the streaming music economy in a vivid and challenging way. He talked about bands with millions of streams that sold a dozen tickets, while others with comparatively tiny audiences could sell out tours. He looked some of the economic and cultural failings of music streaming and shone a bright light on them, basically – and those posts were the most popular pieces on the whole Substack network, showing just what a chord he struck. He joins Duncan Greive on The Fold from his office in Toronto to explain his thinking, and why he started speaking out. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 16, 2026 • 57min
This journalist says we’re thinking about AI all wrong
Alan Soon is a journalist and media consultant who runs Splice Beta, one of Asia’s most popular news media festivals. He recently wrote an extremely provocative piece arguing that journalism as an institution has been ignoring and underplaying advances in AI. He joins Duncan Greive on The Fold from Singapore to unpack this thesis. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 9, 2026 • 1h 5min
Listener mailbag! We answer your media questions
The Fold’s regular hosts go through the audience’s best questions, running from media buying to the government as an advertiser to the future of Sky to whether Three should have been born at all. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 2, 2026 • 50min
A deep dive into Sky’s huge week, plus NZME’s editorial changes
Last call for our first ever listener questions episode – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.
Glen Kyne joins Duncan Greive to discuss a major week for Sky, which staged the first upfronts from any New Zealand broadcaster since 2023, and delivered its first set of results since its acquisition of Three.
After attending the upfronts, Glen and Duncan share their notes – and also analyse Paramount’s shock win in the race to acquire Warner Brothers, and NZME’s impressive annual results (and some late-breaking editorial news). Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 23, 2026 • 52min
The long strange trip of MediaWorks
The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.
A different episode of The Fold this week, leaning on Glen Kyne's deep experience with MediaWorks to tell the story of this perennial underdog of the big media companies – one which has always had great, authentic brands and even greater debt loads. Now that it's finally debt-free, Kyne talks Greive through the great saga of its various eras, as it finds itself once again for sale. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 16, 2026 • 51min
Social media’s “big tobacco moment”, and the growing big tech backlash
The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.
Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss three huge stories impacting the social media and platform world. First is a landmark trial which contends social platforms are faulty products which visit huge harms upon their users – both Snap and TikTok have settled out of court, while Meta and Google will go to trial in a case with potentially enormous implications for the platforms.Next, they discuss the under-16 ban movement, which is spreading rapidly around the world, including New Zealand. Finally they analyse the EU’s multi-faceted resistance to big tech, one which epitomises the downstream consequences of Trump’s hostility toward his traditional allies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 9, 2026 • 54min
The Warehouse's big, brave ad bet + Mediaworks' future and more
The Fold's first ever listener question's episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.
This week, Glen joins Duncan to discuss a flood of major media stories, led by breaking news: The Warehouse Group's shock decision to pause all advertising. Then they discuss the future of Mediaworks after its split from QMS, the end of a dismal era for the Washington Post's CEO Will Lewis, a new CEO for Disney and a fork in the road for Nielsen in New Zealand. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 2, 2026 • 57min
Many musicians hate Spotify. Eddie Johnston has no time for all that
Eddie Johnston is first and foremost a huge music fan – he grew up loving New Zealand artists like The Mint Chicks and the Phoenix Foundation, and understood music in the paradigm of CDs and scenes. For many artists, even young musicians, those were the archetypal good old days, before social and streaming broke the model. But Johnston, who performs under the name Lontalius, has a clear-eyed and unsentimental response to the changing times, and tries to find ways to love making music even in the big tech era. He joins Duncan Greive ahead of his Laneway slot to explain how he learned to stop worrying and love the platforms, deep flaws and all. Learn more about your ad choices. Visit megaphone.fm/adchoices


