The Fold

The Spinoff
undefined
Apr 1, 2026 • 29min

The BSA chooses to face its existential dilemma head on

After six months of careful deliberation, and six years after it first floated the idea, the broadcasting standards authority decided that it definitively does have jurisdiction over platforms like The Platform. This set off a firestorm stretching across politics, law and media, with the regulator having the temerity to suggest that one, relatively tiny corner of the internet was within its bounds. In a reversal of typical roles, Toby Manhire hosts Duncan Greive to break down this story, at once arcane and enormous. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 30, 2026 • 39min

First t-shirts, then podcasts, now the world: the story of YOUKNOW

Joe Webb was working as a coder when he printed a t-shirt at a mate’s house. Within a few years YOUKNOW had become a ubiquitous brand, thanks to their knack for creating social content which created a real sense of community. Then in 2023 he repeated the trick in a whole new paradigm, launching The Morning Shift as a daily podcast to overnight success. He joins Duncan Greive on The Fold to talk about the challenges of running these two businesses, what made each click – and why the future of the media side is aiming global. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 23, 2026 • 44min

The Spotify paradox: why hundreds of fans can beat millions of streams

Joel Gouveia is a music supervisor, artist manager and booking agent, with a Substack. Earlier this year he wrote a series of posts, each more successful than the last, which drilled into the streaming music economy in a vivid and challenging way. He talked about bands with millions of streams that sold a dozen tickets, while others with comparatively tiny audiences could sell out tours. He looked some of the economic and cultural failings of music streaming and shone a bright light on them, basically – and those posts were the most popular pieces on the whole Substack network, showing just what a chord he struck. He joins Duncan Greive on The Fold from his office in Toronto to explain his thinking, and why he started speaking out. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 16, 2026 • 57min

This journalist says we’re thinking about AI all wrong

Alan Soon is a journalist and media consultant who runs Splice Beta, one of Asia’s most popular news media festivals. He recently wrote an extremely provocative piece arguing that journalism as an institution has been ignoring and underplaying advances in AI. He joins Duncan Greive on The Fold from Singapore to unpack this thesis. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 9, 2026 • 1h 5min

Listener mailbag! We answer your media questions

The Fold’s regular hosts go through the audience’s best questions, running from media buying to the government as an advertiser to the future of Sky to whether Three should have been born at all. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 2, 2026 • 50min

A deep dive into Sky’s huge week, plus NZME’s editorial changes

Last call for our first ever listener questions episode – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. Glen Kyne joins Duncan Greive to discuss a major week for Sky, which staged the first upfronts from any New Zealand broadcaster since 2023, and delivered its first set of results since its acquisition of Three. After attending the upfronts, Glen and Duncan share their notes – and also analyse Paramount’s shock win in the race to acquire Warner Brothers, and NZME’s impressive annual results (and some late-breaking editorial news). Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Feb 23, 2026 • 52min

The long strange trip of MediaWorks

The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. A different episode of The Fold this week, leaning on Glen Kyne's deep experience with MediaWorks to tell the story of this perennial underdog of the big media companies – one which has always had great, authentic brands and even greater debt loads. Now that it's finally debt-free, Kyne talks Greive through the great saga of its various eras, as it finds itself once again for sale. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Feb 16, 2026 • 51min

Social media’s “big tobacco moment”, and the growing big tech backlash

The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss three huge stories impacting the social media and platform world. First is a landmark trial which contends social platforms are faulty products which visit huge harms upon their users – both Snap and TikTok have settled out of court, while Meta and Google will go to trial in a case with potentially enormous implications for the platforms.Next, they discuss the under-16 ban movement, which is spreading rapidly around the world, including New Zealand. Finally they analyse the EU’s multi-faceted resistance to big tech, one which epitomises the downstream consequences of Trump’s hostility toward his traditional allies. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Feb 9, 2026 • 54min

The Warehouse's big, brave ad bet + Mediaworks' future and more

The Fold's first ever listener question's episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne. This week, Glen joins Duncan to discuss a flood of major media stories, led by breaking news: The Warehouse Group's shock decision to pause all advertising. Then they discuss the future of Mediaworks after its split from QMS, the end of a dismal era for the Washington Post's CEO Will Lewis, a new CEO for Disney and a fork in the road for Nielsen in New Zealand. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Feb 2, 2026 • 57min

Many musicians hate Spotify. Eddie Johnston has no time for all that

Eddie Johnston is first and foremost a huge music fan – he grew up loving New Zealand artists like The Mint Chicks and the Phoenix Foundation, and understood music in the paradigm of CDs and scenes. For many artists, even young musicians, those were the archetypal good old days, before social and streaming broke the model. But Johnston, who performs under the name Lontalius, has a clear-eyed and unsentimental response to the changing times, and tries to find ways to love making music even in the big tech era. He joins Duncan Greive ahead of his Laneway slot to explain how he learned to stop worrying and love the platforms, deep flaws and all. Learn more about your ad choices. Visit megaphone.fm/adchoices

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app