Join Tom Meridith, VP of Marketing at Tier 11, as he dives into the art of customer acquisition. He unpacks the Customer Acquisition Framework (CaAMP) and the vital levels of customer awareness. Discover why meeting customers where they are is crucial for success. Tom also shares insights on building trust, the psychology of buying, and mastering the 'after-click' experience. Learn about the importance of tailored offers and the creative strategies that keep customers engaged throughout their journey.
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question_answer ANECDOTE
Tier 11 Found $500K Hidden Revenue
Tier 11 Data Suite captured data at point of contact and uncovered $500,000 in hidden revenue for one client.
It also cut unattributed traffic from 40% to less than 5% in under three months.
insights INSIGHT
Levels Of Customer Awareness Matter
Eugene Schwartz's levels of customer awareness map precisely to marketing goals across the funnel.
Align creative and messaging to each awareness level to move buyers from curiosity to purchase.
volunteer_activism ADVICE
Use Video To Walk The Funnel
Stop their scroll with curiosity and then show the ideal afterstate to give hope.
Use video to walk viewers from problem to solution and include a clear CTA.
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How can you ensure the time, money, and effort you put into your advertising strategy pays off? Simple - meet your customers where they are.
On today's episode, Ralph Burns continues the discussion on the Customer Acquisition Framework (CaAMP) with Tom Meridith from Tier11. The duo tries to answer the most important question in marketing: what does my ideal buyer already know? How much do they really know about our product, how it can help them, and our competitors?
Once you can answer that question, you will have become proficient in what is called the "levels of customer awareness." Tune in to learn more about the levels of awareness and how you can use the CaAMP framework to better inform our sales and marketing efforts.
IN THIS EPISODE, YOU'LL LEARN:
The CaAMP framework and why it's so effective
Always give your customers reasons and opportunities to buy
The psychology of buying has remained consistent since the 1960s
Understanding the core aspects of the traffic harmonizer
Conversation architecture and after-the-click optimization
Perpetual Traffic