Shopify Masters The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses
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Jun 19, 2025 Kirsty Godso, a celebrity trainer and founder of Made Of protein, shares her inspiring journey from New Zealand to training A-list celebrities like Olivia Rodrigo and Hailey Bieber. She discusses building trust with clients through authentic relationships. Kirsty reveals how she launched her protein brand without paid ads, focusing on transparency and quality. She highlights the importance of embracing discomfort for personal and professional growth, and the role of e-commerce in streamlining her business operations.
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Filling a Protein Market Gap
- Kirsty identified a gap in protein powder with poor ingredients and branding.
- She created Made Of to offer clean, transparent, and high-quality whey protein sourced from New Zealand.
Challenges in Manufacturing Integrity
- Kirsty initially partnered with manufacturers who didn't meet her standards.
- After refining, she found a partner who valued product integrity as much as she did.
Build Grit and Support Network
- Running a product-based business requires grit, patience, and resilience.
- Build a support network with fellow founders to navigate the challenges effectively.