Ahrefs Podcast Inside ZoomInfo’s $1.2B AI GTM Engine | Tal Raz
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Mar 17, 2026 Tal Raz, ZoomInfo’s CMO who rose from marketing analyst to lead a ~100-person global team. She unpacks how AI search is reshaping inbound discovery. She explains why poor AI outreach is a data problem, how GTM Studio launches campaigns in hours, and where AI truly helps SDRs versus where human reps still win.
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Series D Email That Shouldn't Exist
- Tim received a bad AI-driven outreach congratulating Ahrefs on a non-existent Series D, illustrating poor automation.
- Tal says these errors stem from execution and data gaps, not AI itself, and are common across the industry.
Use AI To Power Discovery And Talk Tracks
- Use AI to augment discovery and SDR tools, not fully replace human SDRs; apply AI for chat assistants and real-time talk track generation.
- Map campaigns to keywords so AI or SDRs open calls with the prospect's exact pain point.
How To Lead A Global Marketing Team Remotely
- Leading a global 100-person marketing team from Israel requires deliberate communication rules, asynchronous work, and flexible schedules.
- Tal splits mornings across Israel and US time zones, logs late evenings, and relies on Slack, recordings, and travel to stay connected.
