Dev Propulsion Labs Piyush Agarwal, co-founder of Reo.dev: intent signals and devtool GTM | Evil Martians podcast
Jan 12, 2026
Piyush Agarwal, co-founder of Reo.dev, shares his insights into the challenging world of go-to-market strategies for developer tools. He highlights why understanding customer intent is crucial, revealing that many companies lack true knowledge of their users despite high engagement. Piyush emphasizes the importance of timing over volume in sales, the complexity AI adds to enterprise sales, and how genuine customer conversations fuel successful products. With practical advice for founders, he encourages early engagement with go-to-market strategies from day one.
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Reach Prospects At The Right Moment
- Identify who actually needs your product and reach them at the moment of need.
- Being timely with the right solution raises engagement dramatically.
Use Technical Signals To Define ICP
- Define a sharp ICP using engineering stack and team signals before outreach.
- Track behaviors across many platforms to detect moments of struggle and intent.
Intent Signals Multiply Meeting Rates
- Intent-targeted outreach can lift meeting rates from single digits to ~26%.
- Detecting real engineering intent is a high-leverage GTM signal.