Piyush Agarwal, co-founder of Reo.dev, sits down with Victoria Melnikova to talk about why go-to-market is the hardest unsolved problem in developer tools, how companies can have millions of open-source users and still not know who their customers are, and why timing beats volume when selling to developers. He shares how three months of nonstop customer conversations shaped Reo.dev, why their first product was a Google Sheet, and how intent signals turned a 2% response rate into 26%.
Victoria Melnikova is a business and go-to-market expert for developer tools and AI, and host of Dev Propulsion Labs. She works with 40+ early-stage startups a year as Head of New Business at Evil Martians.
https://x.com/vmelnikova_en
Evil Martians is a design and engineering consultancy for developer tools, AI, and cybersecurity startups.
https://evilmartians.com/
Recorded at Chroma. Vector, full-text, regex, and metadata search. Develop locally and scale to petabytes in the cloud backed by object storage. Serverless search and retrieval that is fast, cheap, and reliable.
https://www.trychroma.com
