Hearst Consumer Media Chief Data Officer, Jessica Hogue, joins us to unpack how a 137-year-old publisher is rebuilding its data foundation—linking first-party identity, contextual intelligence, and tighter supply paths—to grow revenue beyond the open auction. We tackle AI’s “zero-click” squeeze, brand-safety overblocking, and the push for outcomes without backsliding into last-click. Enjoy!
Signal & Noise