The Rundown: The Ultimate Podcast for Sports Event Presentation Jackie Maldonado, Houston Texans
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Mar 13, 2020 Jackie Maldonado, Director of Marketing for the Houston Texans and Latin American Sports Hall of Fame inductee, walks through NFL game production and halftime planning. She discusses event presentation philosophy, tight rehearsal routines, rapid stage changeovers, leadership buy-in for creative risks, and the tools and spreadsheets that keep game day running smoothly.
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Run A Tight Game Day Schedule
- Start game-day production with a 7:00 production meeting then run layered rehearsals from 8:00 to 10:00 covering halftime, on-field promotions, Toro skits, cheer and anthem checks.
- Hold a concise postgame debrief to capture wins and improvement items before the next game.
Press Box Gives Real-Time Production Advantage
- Operating from the press box lets directors monitor program feed, broadcast, camera angles, and communicate real-time to field and production.
- Jackie uses program and RF feeds plus Clear-Com to sync Toro, DJ, PA, and production room timing.
Use Broadcast Clock To Sync Breaks
- Push the league to provide a broadcast countdown clock so game presentation and broadcast breaks align consistently.
- Use broadcast feed as supplemental reference when white-hat timing differs from in-stadium cues.