Halftime philosophy and fan research

In this interview, Don chats with Jackie Maldonado who shares the Houston Texans event presentation philosophy and also provides her incredible insight into what it takes to produce an NFL game, establish effective communication (both on and off the field) and facilitate a first-class halftime performance. Additionally, Jackie goes into great detail as to her path into the sports industry and offers tremendous advice to those looking to get into the industry as well as those already in positions.