The CMO Podcast The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame
May 13, 2026
Maggie Connors, CMO of Havas Creative Network who led the roundtable, and Tim Ellis, NFL CMO known for making the league more fan-centric and inclusive, sit for a lively conversation. They discuss leadership shaped by people-first values. Topics include rethinking brand purpose, rebuilding trust through player partnerships, mentoring and team-building, and welcoming new audiences to grow culture and reach.
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How Pampers Became Purpose Led
- Jim describes being moved from Prague to Frankfurt to lead Pampers Europe and shift the brand from product superiority to emotional connection.
- That strategic pivot, supported by courageous teammates, grew Pampers from $2.8B to $10.5B in a decade.
Storming Out To Defend Your Team
- In a tense Cincinnati meeting, senior leaders cut off Jim's team presenting a new Pampers vision, and Jim stormed out with his team.
- He demanded a restart and the most senior leader later asked them to come back and continue the conversation.
Purpose Requires Consistent Integrity
- Purpose is more important and scrutinized now because audiences expect integrity and consistency from brands.
- Jim argues businesses must 'do the right thing' consistently as leaders fill gaps left by failing institutional integrity.