Tim Ellis
Chief Marketing Officer of the National Football League, known for reshaping the NFL's marketing to be more human, inclusive, and culturally connected, and formerly CMO at Activision Blizzard and Volkswagen.
Best podcasts with Tim Ellis
Ranked by the Snipd community
23 snips
Jan 21, 2026 • 1h 2min
Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans
Tim Ellis, NFL Chief Marketing Officer who reshaped the league to be more human and inclusive. He discusses growing fandom globally, making bold and culturally connected campaigns, and shifting the brand toward youth, players, and new formats like flag football. He also covers creative risk-taking, rebuilding trust, and coordinating marketing across 32 clubs.
Apr 30, 2025 • 1h 6min
Unpacking the NFL's marketing strategy
Tim Ellis, EVP and CMO at the NFL, and Marissa Solis, SVP of Global Brand and Consumer Marketing, discuss the league's innovative marketing strategies. They explore how the NFL extends its relevance year-round through engaging storytelling and digital platforms. The conversation highlights the significance of the Super Bowl in global outreach and the rise of flag football in attracting diverse audiences. They also emphasize the importance of creating emotional connections with fans and the NFL's efforts to replicate its U.S. success internationally.
