Nonprofit State of Minds Episode 11: Gail Perry & Kathryn Gamble, Gail Perry Group
12 snips
Nov 5, 2025 
Gail Perry, founder and capital campaign strategist with nearly 30 years leading major gift work, and Kathryn Gamble, EVP and museum/higher-ed fundraising specialist, share practical fundraising focus. They discuss shifting from fear to fierce mindsets. They cover board education, relational major gift tactics, retention over constant acquisition, and tactical year-end priorities like donor-advised funds and GivingTuesday.
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Change Is Constant, Donors Still Give
- The fundraising environment is chaotic and disruptive, driven by external change rather than internal failure.
- Donors still want to give, but timing and magnitude shift with economic cycles.
Museum Campaign Survived A Recession
- During the 2007 recession Gail's museum campaign raised $4M in a down year after a $10M year and still reached its $50.6M goal by extending the timeline.
- They adjusted timing and stewarded donors until confidence returned.
Keep Fundraising During Crises
- Don't stop fundraising during crises; maintain contact and stewardship instead of going silent.
- Stay present because 2021 proved donors give even in hard times when invited to help.