Supply Chain Now

How The NOW Generation Crushed a Supply Chain Case Competition

Apr 7, 2025
Deborah Dull, a guest host and supply chain advocate, joins Dr. Peter Haug, an Operations Management professor, and ambitious students Sam Nocera and Joshua Young from Western Washington University. They dive into a groundbreaking case competition where students designed a circular supply chain model for industrial pumps. The discussion highlights their innovative strategies like decentralized repair hubs and predictive maintenance. They also emphasize mentorship and real-world experience in preparing future supply chain leaders, showcasing the students' impressive creativity and sustainability focus.
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ANECDOTE

Dr. Haug's Military History Passion

  • Dr. Haug shared his lifelong passion for military history inspired by visits to historic battlefields with his cousin.
  • This passion informs his unique educational approach blending history and logistics.
INSIGHT

Passion Meets Practicality

  • Combining a passion for history with business acumen led Dr. Haug to earn an MBA and PhD in operations.
  • This blend created a fulfilling academic career with practical impact.
ADVICE

Use Gemba for Learning

  • Take students on real factory tours to see supply chain concepts applied in the real world.
  • Experiencing Gemba firsthand deepens understanding and prepares students to add value immediately.
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