The Marketing Millennials 264 - B2B Growth Marketing Strategy and Tactics, with Liz Spektor (Head of Growth @ Apollo)
Jun 18, 2024
Explore revenue growth strategies with Liz Spektor, Head of Growth at Apollo. Learn about creating successful short-form videos, testing channel formats, and building targeted lists. Discover the importance of aligning sales and marketing efforts, budgeting tips, and key metrics for campaign success. Don't miss out on Liz's top insights for taking revenue generation to the next level.
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Episode notes
Bose Pack-In Sparked Partnership Thinking
- Liz shared buying Bose headphones and finding an Audible discount in the box.
- She used that cross-interest moment to illustrate non-obvious partnership opportunities.
Format Can Outperform Channel Choice
- Format matters as much as channel; test format across multiple platforms.
- Use a format-first approach to get faster signals on messaging before spending big on any single channel.
Win With The First 3–5 Seconds
- Focus obsessively on the 3–5 second hook in short-form video to capture attention.
- Create iterations by swapping hooks on one strong video to test dozens of messages affordably.