Fitt Insider 326. Sam Browne, Co-founder & CEO of Let's Do This
Feb 16, 2026
Sam Browne, co-founder and CEO of Let's Do This, builds a platform that helps people discover and register for marathons, triathlons, and endurance events worldwide. They discuss building tech to bring people together offline. Conversation covers growth strategies, AI reshaping event technology, expansion into new markets, and using experiences to combat loneliness and build community.
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Personal Health Crisis Sparked Purpose
- Sam Browne recovered from severe illness as a teen and that shaped his drive to create real-world shared experiences.
- He turned a lifelong passion for running into Let's Do This after seeing tech gaps in race discovery and registration.
Layer S-Curves For Sustainable Growth
- Growth requires layering new S-curves: one channel works then you must build the next before it plateaus.
- Sam sees AI as a fundamental rewrite of the playbook that creates new scalable channels for experiences.
Automate Organizer Workflows With AI
- Use AI agents to automate organizer tasks like customer service, integrations, and personalized athlete journeys.
- Aggregate disparate data and convert it into actionable insights that either organizers or machines can implement.