Today, I'm joined by Sam Browne, CEO and co-founder of Let's Do This.
A platform for mass-participation sports events, Let's Do This partners with marathons, triathlons, and cycling events to help people discover life-changing athletic experiences.
In this episode, we discuss building tech to get people together offline.
We also cover:
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The company's mission to create shared experiences
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Current problems with the experience economy
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Expanding to 18 international markets
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Website: www.letsdothis.com
Let's Do This on Instagram: https://www.instagram.com/letsdothis.com_/?hl=en
Sam's LinkedIn: https://www.linkedin.com/in/sam-browne-a86268b0/
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
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Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:03) Background and mission
(02:13) Offline connection
(02:41) Origin story
(04:30) Identifying market gap
(05:23) Discovery, technology, and payments problems
(06:45) Layering growth S-curves
(09:00) The ultimate growth channel
(11:30) The supply side
(13:45) Technology infrastructure
(16:00) COVID impact
(18:30) Post-pandemic surge
(21:00) Isolated, distracted, or connected
(23:15) Why experiences beat things
(25:30) Bringing people together
(27:00) The choice
(29:08) Expansion strategy
(30:15) Geographic rollout
(31:15) Future verticals
(32:00) Supply problems
(33:09) Lifetime partnerships
(34:18) Serving event organizers
(34:48) Where to discover your next challenge
(35:32) Conclusion
